Product seminars are essential for many marketers to directly interact with customers. Unfortunately, there are many ways for product seminars to fail. As an example, it is possible that you don’t get the content right. Marketers should think about what topic they want to discuss and how to answer questions. It is important to define the pain points of customers. Seminars may fail if the marketers can’t come up with good topics, although the product itself is excellent. If you get good content for discussion, it is more likely that you get excellent response. Their goals should be to add value and provide attendees with excellent advice and information. It is important not to make attendees to feel that they are being hoodwinked into participating in a 90-minute session.
It is possible that you don’t work hard enough for the seminar. It is important to know that the seminar won’t organize itself. You should learn how to learn from mistakes during past seminars. Problems may happen if you don’t invite the right individuals. There’s no use getting 200 people who have lack of real interest to purchase your products. It’s better to have only a dozen attendees who are more likely to make buying decisions. Bad things may also happen if you choose the wrong venue. You should know that it is not cheap to organize a seminar and your seminal may suffer if you cut corners. An affordable conference room may offer you an amazing deal, but it may not have the right quality of service and technology to meet your requirements.
Your product seminar won’t bring you much result if there is no qualified speaker. Because they want to save money, marketers can be quite reluctant in inviting guest speakers. In reality, guest speakers could add significant value to the event and it is essential if you charge people to attend the seminar/ As an example, if you run seminars on specific product, it is a good idea to get an expert from the manufacturer to speak. By getting information directly from the manufacturer, attendees should be able to get significantly more values. However, it is a big mistake to rely too much on guest speakers. If there’s no qualified speaker in the event, people will wonder whether your company is really proficient with the product and this is certainly not a good situation.
If you have qualified speakers, they should know what they are talking about. It is not a good thing if you can’t show that you are in control of your technology. All of your equipments must be working properly. Malfunctioning microphone, buggy laptop and faulty projector won’t impress anyone. This can happen when you borrow equipments and you are not familiar with them. Marketers should invest on brand new seminar equipments, but if you need to borrow some, choose models that you have used before. Test the equipments and simulate the seminar with them to make sure that they work properly.